Friday, 20 November 2015

[Media Invite] ASUS Zensation Product Launch 2015

ASUS Zensation 2015 press event which held at St Regis Hotel, Singapore, unveiled a stunning range of new Zen-inspired products. The spirit of Zen by ASUS is designed to bring harmony and simplicity to people's personal and professional lives. Inspired by the power and beauty of nature, integrating the five elements wood, metal, fire and water, ZENsation theme showcases the ASUS design philosophy of incorporating diverse natural elements to produce balanced creations which provide incredible experiences and accessible beauty to all.

Following after ZenFestival 2015, it was truly an honour to be invited to join in this year's Zensation 2015 press event. Together with other invited attendees, we celebrate the launch of the latest Zen-inspired innovations that incorporate "In Search of Incredible" vision of creating seamless and connected digital lives for everyone. Thank you ASUS Singapore! =)

L came along to help me with some photos. =)

Country Manager, Mr Leo Tseng took on the stage to present the products' highlights and what we will be expecting from ASUS.

ASUS Zen AiO Pro (Z2401C)

The ASUS Zen AiO Pro is ASUS’ latest entry into its home desktop solutions, available in two sizes, the 21.5-inch model and the 23.8 inch model. This premium All-In-One PC solution follows a unique design philosophy with its stand featuring a tiltable hinge for the screen, modeled after the Chinese character 人 (ren), which means human. It has an attractive slim and elegant unibody of anodised-aluminum that tapers to just 6mm thin at the edges, with a precision-crafted matching integral stand. A rear cover finished in the ASUS signature Zen-inspired concentric circle design, and a stylish yet subtle Icicle Gold colour.

Performance wise, the ASUS Zen AiO Pro is built with 6th generation Intel® Core™ processors and gaming-grade NVIDIA® GeForce® GTX™ 960M graphics with up to 4GB of video memory and SSD storage. It is the World’s first All-In-One PC to use the next-generation USB 3.1 Gen 2, which delivers blindinglyfast data transfers of up to 10Gbit/s — twice as fast as USB 3.0, and over 20-times faster than USB 2.0.

It also built with an incredible audio system with six speakers that deliver rich and clear full-range sounds located at the side, providing a fully-relistic stereo separation and a total of 16 watts of pure, undistorted sound for an amazingly-lifelike audio experience.

- 21.5-inch Zen AiO Pro (Z220IC) model with the latest Intel® Core™ i5 processor (Price to be announced at a later date).

- 23.8-inch Zen AiO Pro (Z240IC) with the latest Intel® Core™ i5 processor and i7 processor is priced at $1,798 and $2198 respectively.

ASUS ZenWatch 2

The latest ASUS ZenWatch 2 is ASUS’ first entry into the wearables market in Singapore. It is a stylish and personalised wearable device powered by Android Wear™, crafted with attention to detail using high-quality materials, and features customisable watch faces as well as interchangeable straps to fit any mood!

Packed with outstanding hardware and features, the ZenWatch 2 is retailing at a pocket-friendly price of only $229!!

The elegantly designed ZenWatch 2 uses a stainless-steel casing and features a hand-polished finishing. To top off its timeless look, the digital crown is designed to look like its traditional dress watch counterpart.

The ZenWatch 2 is designed to be a truly personal device that wearers can customise even further to express their unique sense of style. Available in two sizes, Sparrow, the larger 1.63-inch gunmetal housing and navy blue leather strap, and Wren, the 1.43-inch silver housing and khaki leather strap designed to fit perfectly on the slimmer wrists. There are more than 50 instantlychangeable watch faces, and the new FaceDesigner smartphone app that allows wearers create watch faces with customised style and functionality, plus a variety of interchangeable straps to change straps to their personal preference.

ASUS ZenBook UX305

ASUS also introduced ZenBook UX305, an enhanced variant of the world’s slimmest 13.3-inch Ultrabook™ to the award-winning ZenBook series, which measures just 12.3mm and weighs a mere 1.2kg in a stunning gold colour. The champagne gold variant makes the ZenBook UX305 even more elegant and delicate with its stunning shades of light gold, which can be seen through the beautiful allaluminum finishing of metal concentric circles.

The svelte ZenBook UX305 Ultrabook™ is powered by the 6th generation Intel® Core™ M 6Y30 processor, 8GB RAM and 256 GB SSD, and pre-loaded with the latest Windows 10 operating system, striking a perfect balance between style and performance.

It features a crisp and vibrant in-plane switching (IPS) anti-glare display with a Full HD 1920 x 1080 resolution. Furthermore, it provides up to 10 hours of battery life, making it the ultimate Ultrabook™ for users who value mobile productivity on the go. The ASUS ZenBook UX305 features a fanless design, relying on its IceCool technology to keep the Ultrabook™ cool and completely silent at all times while stretching the battery power for the ultimate mobile computing companion.

The ZenBook UX305 is available at $1,298 onwards from November 2015.

ZenPad 8 Audio Cover

The ZenPad 8's Audio Cover features six in-built speakers, inclusive of a subwoofer and its own battery, into the Audio Cover for a high quality surround-sound entertainment experience. It is the World's first attached 5.1-channel surround sound system. How possible we all wonder yet ASUS made it happened.. Amazingly sleek, seamless design and functional.

The ZenPad 8 Audio Cover provides users with the ability to transform their tablet into a mobile entertainment hub anytime and anywhere for music, movies or games. The ZenPad 8 Audio Cover’s battery life can last up to an impressive six hours continuous music playing, making it an excellent mobile peripheral for people always on-the-move.

The ZenPad 8 Audio Cover is available in black colour at a steal price of $129 from the ASUS Online Store from 14th November 2015 onwards.

ZenFone Laser 5.5-inch (ZE550KL)

The ZenFone 2 Laser 5.5-inch (ZE550KL) is powered by a quad-core Qualcomm M8916 Snapdragon processor with 2GB of fast memory and a 1280 x 720 HD screen resolution for great user experience. In addition, it has a 3,000mAh removable battery providing great battery life, plus making it convenient for users to easily switch out the battery if needed.

For amazing and near-instant photos, the ZenFone 2 Laser 5.5-inch (ZE550KL) is equipped with a 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag plus the laser auto-focus technology empowers users to capture perfect clarity in just 0.3 seconds. PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenes, without the need for flash. When flash is preferred, the ZenFone 2 Laser 5.5-inch (ZE550KL) is equipped with Real Tone flash to ensure warm skin tones and accurate colours.

The ZenFone 2 Laser 5.5-inch (ZE550KL) is retailing at $279 in Red, Black and White colours.

Above products are designed to deliver a complete ASUS ecosystem for a holistic experience so as to improve the lifestyle of ASUS users at work and play. For more information on ASUS products, please log on to

Thank you HP for the wefie using ASUS Zenfone Selfie! =)

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