Tuesday, 5 May 2015

[Shout-Out] McDonald’s Singapore - Create Your Taste Menu

Today (5 May, 2015), McDonald’s Raffles City Singapore launches Create Your Taste menu - a new customisable premium burger experience from which customers can build their own burgers from scratch, choosing from 26 fresh and delicious ingredients including Grilled Pineapple Ring, Guacamole and Tortilla Strips.

Create Your Taste menu was first launched at McDonald’s JEM on 27 March, 2015 and the second launch at McDonald’s Yishun SAFRA on 27 April, 2015.

Signature Creations
For customers who wish to try burgers specially pre-created by McDonald’s, the Create Your Taste menu also offers three premium Signature Creation burgers including Classic Cheese, Tropical Homestyle and Spicy Tortilla.

McDonald’s Singapore is the first Quick Service Restaurant in the country to offer a build-your-own burger option and the first among McDonald’s in Asia to launch the new dining experience in stores.

For the first time ever, Singaporeans can enjoy a 100% Angus Quarter Pound Beef Patty in McDonald’s restaurants. Also unique to Singapore is a Creamy Black Pepper Sauce on the Create Your Taste menu. Other ingredients in the menu include: Caramelised Onions, Grilled Mushrooms and Tomato Jalapeno Relish.

Create Your Taste comes with table service, which means customers can sit down and wait for their creation to be made fresh off the grill and brought to their table. Their premium burgers will be served on wooden boards, accompanied by French Fries served in metal baskets.

The Create Your Taste digital touchscreen kiosks leverage Dual Point technology which allows customers to order their food at one point and collect it at another. This creates a fuss-free experience for customers and cashless payment can be made at the self-ordering kiosks.

“We know our customers want choice and customisation and, we are evolving with them – innovating as their needs, tastes and preferences change. Whether customers want the iconic Big Mac and fast convenience McDonald’s is famous for or a premium burger in a more relaxed dining environment, customers now have more options than ever before,” said Robert Hunghanfoo, Managing Director, McDonald’s Singapore.

Check out their website on how to create your unique creation in 6 simple steps:

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