[Media Launch] LG's Premium Home Beauty Brand - LG Pra.L.

LG Electronics (LG) Singapore is proud to launch LG’s premium home beauty brand, LG Pra.L. The new lineup offers four home beauty devices: Dual Cleanser, Galvanic Ion Booster, Total Lift Up Care, and Derma LED Mask – to cleanse, nourish, lift and firm the skin respectively.

These beauty tools are designed to heighten existing skincare routines for faster and more apparent results, LG Pra.L is a beauty solution built with cutting-edge tech to provide the modern woman with aging-preventive care, all from the comfort of the home.

LG Pra.L devices have already been recognized in the 2018 Korea Brand Hall of Fame presented by the Institute for Industrial Policy Studies and Brand Design Association of Korea. Additionally, the four LG Pra.L devices come with the convenience of a silicone handle for better grip, voice assistance to give users verbal guidance to achieve optimal results, USB type-C plugs for easy charging and an extra-long battery life for maximum travel portability.

Met beautiful MC Simone Heng at the launch. She's a goddess!

“LG has always been a company that encourages innovation in our technologies, and LG Pra.L is a testament to that,” says Mr Shawn Han, Managing Director of LG Electronics Singapore. “With an increasing interest towards beauty tech in Asia, we applied years of technological expertise to create Pra.L for this market. As Singapore is also the first in Southeast Asia to launch the brand, we look forward to consumers here enjoying Pra.L for an enhanced skincare experience.”

Ms Alicia takes over the mic and shared that having a beauty device is just like having a toothbrush and that a good beauty device is like having a good toothbrush.

Dual Cleanser : Deep Cleansing for Soft, Glowing Skin (R.P at S$449) 

The Dual Cleanser offers two levels of cleansing for different needs: Level 1 for daily and light cleanse (70 seconds), and Level 2 for when users require a more thorough clean (120 seconds). Using LG’s Dual Motion technology combines a cleansing motion with deeper micro vibrations, and even takes care of hard-to-reach, troublesome areas and effortlessly reduces pore size (57%), dead skin cells (27.7%) and blackheads (46.9%).

The device is also waterproof with an IPX7 rating, which makes it shower- and running water-friendly. Unique to the Dual Cleanser, it comes with a cradle that has an in-built UV light to sanitize the brush when not in use, enhancing product life and ease-of-use.

Frequent travelers can also easily pack the Dual Cleanser thanks to its compact design and long battery life, which lasts for up to a month on a single charge.

The Pra.L Dual Cleanser comes with two brush options: a silicone brush for gentle daily cleansing, and a fine fibre brush for deeper cleansing. The device automatically detects which brush is attached and changes the mode accordingly.

Galvanic Ion Booster: Enhancing Absorption of Skincare Ingredients (R.P at S$529) 

Effectively remove dead skin cells for better skincare product absorption with the LG Pra.L Galvanic Ion Booster. It uses Iontophoresis (a method that utilizes electrical current to allow the nutrients in skin products to penetrate deeper into the skin’s surface), ultrasonic waves and thermal therapy to cleanse the skin and boost absorption of skincare products. Its triangular-head design, made from medical implant-grade material has superior corrosion resistance and helps to smoothly glide over the contours of the face. Its convenient wireless design also makes it easily portable, with an extra-long battery life that lasts up to two weeks on a single charge

Cleansing Mode is designed specifically for deep pore cleansing, applying thermal therapy to temporarily loosen pores and draw out impurities such as residual makeup and sebaceous waste from deep beneath the skin’s surface. The Boost Mode uses ultrasonic waves to open pores further and deliver active ingredients of skincare products via Iontophoresis. A gentle heat massage follows to relieve facial tension. It is recommended to start with the Cleansing Mode first in order to maximize the benefits of Boost Mode.

Users can apply each mode for nine minutes a day for a period of two weeks to achieve vibrant skin. 100% of test participants reported an improvement in pore size (cheek) and inner skin moisture (cheek) by 96% after using the Galvanic Ion Booster for 2 weeks, twice per week.

Total Lift Up Care: Deep Tissue Tightening and Lifting with Red LED Light (R.P at S$699)

A woman’s collagen production starts to decline at about age 25, and decreases even further after 40. The Total Lift Up Care device helps to achieve plump, youthful skin through its tightening and lifting functions.

The device offers two separate functions: Tightening Mode, which uses high-frequency thermal therapy and red LED light to penetrate the deep layers of skin and trigger collagen production, while the Lifting Mode employs microcurrents which stimulates skin tissue and muscles for a tightening and lifting effect. The head of the device is also made from the same medical implant-grade material as the Galvanic Ion Booster for greater durability.

After using the Total Lift Up Care twice a week for 8 weeks, users will be able to see improvements in skin elasticity and achieve a slimmer face. Research shows that 92% of test participants saw improvements in lifting of double chin and 88% saw improvements in skin density around the eyes. The Total Lift Up Care device can last for up to two weeks on a single charge.

Derma LED Mask: Only Nine Minutes a Day for Brighter, More Radiant Skin (R.P at S$1,349)

Return youth and elasticity back to the skin tissue with the LG Pra.L Derma LED Mask. Using 160 LEDs (80 red and 80 infrared) of long- and short-wave light to penetrate the skin at different depths, it rejuvenates skin layers to encourage cell regeneration for firm, radiant skin. Only nine minutes a day over four weeks is needed to see results. Test participants saw an improvement in skin tone by 100% and inner skin density by 92% after using for six weeks, twice a week.

The Derma LED Mask is safe and effective to use, and is the only Korean-made product of its kind to be given an “FDA cleared” rating by the U.S. Food and Drug Administration (FDA). Based on extensive research and testing, the mask produces the optimum amount of light throughout the effective usage time of nine minutes, thus creating efficient and positive results while ensuring safety of use.

The Derma LED Mask also protects the eyes with an eye-shield design made from safe silicone for comfort, minimizing the glare from the LED lights. An additional safety feature includes a Sensing Detector, where the mask operates only when correctly positioned on the face.

The user-friendly mask also has a transparent visor that allows the user to see through whilst wearing it, so users can multi-task at home for efficiency while enjoying their treatment. Like all other Pra.L products, the Derma LED Mask also offers a long battery life, lasting up to seven days on a single charge.

So glad to have met them (CK and Jasmine) at the launch event and we took some photos together!!

Sleek and fun photobooth and prints at the launch event!

HUSHROLLER - essential oil roll-ons by HUSH CANDLE made a special blend for LG for the launch event and it smells great! 

If you would like to check out more information, there is a LG Pra.L's exclusive pop-up store at Tangs Plaza until 9 September, 2019. You may also check out their website https://www.lg.com/sg/pra-l.

Facebook : https://www.facebook.com/lgsingapore/
Instagram : https://www.instagram.com/lgsingapore/

[Product Launch] Parallels Desktop 14

The leading desktop virtualisation software that enables users to run Windows on Mac, Parallels, has just launch its latest version - the Parallels Desktop 14. 

The Parallels Desktop 14 offers significant storage savings, faster launch times, improved graphics and the latest versions of Parallels Toolbox for Windows or Mac. Through Parallels Desktop 14, customers now have access to more Windows features on Mac than ever before.

Some of the highlights are;

Enhanced Storage Optimisation: Typically, virtual machines are large and storage optimisation is a great feature when running both Windows and Mac simultaneously. New Free Up Disk Space dialog that suggests storage-saving actions now better handles multiple virtual machines. 

Support for Microsoft Ink Continues: Parallels Desktop 14 continue to include support for Microsoft Ink on Microsoft Office for Windows documents on a Mac, including pressure-sensitive support in applications such as PowerPoint, Microsoft Edge, CorelDRAW, Fresh Paint, Leonardo, openCanvas and Photoshop for Windows.

Preconfigured Touch Bar Support for the following Windows Applications: Microsoft Visio and OneNote, SketchUp, AutoCAD, Revit, Quicken, QuickBooks and Visual Studio. They join current Parallels Desktop Touch Bar sets for Windows applications, including: Office 2016 (MicrosoftWord, Excel, PowerPoint, and Outlook), Windows Start Menu and desktop (Cortana, Task View and TaskBar pinned elements), File Explorer (File Open and Save As settings), ArcGIS and web browsers (InternetExplorer, Microsoft Edge, Google Chrome, Mozilla Firefox, Opera and Vivaldi).

Personalised Touch Bar: The Parallels Desktop Touch Bar Wizard makes it easy for users to customise the Touch Bar for thousands of Windows applications, so their function key shortcuts are at their fingertips when using the applications. Additionally, with the use of Touch Bar XML Authoring, users can further personalise the Touch Bar with their own customised function key shortcuts for their favorite Windows applications.

macOS Mojave–Ready: Parallels Desktop 14 supports Dark Mode. Quick Look issued on Windows files now shows quick actions. Support for additional Mojave features, which are currently in development, will be tested, finalised and introduced around the forthcoming public release of Mojave. The Parallels Desktop 14 for Mac installation image, which is notarised by Apple®, will be seen by users when it is installed on Mojave.

Enhanced Graphic Support and 4K Shared Camera Support: Parallels Desktop 14 now features improved OpenGL support for enhanced graphics, with notable improvements in SketchUp 2017/2018, CTVox, DIALux 8 and OriginLab. All view modes have been improved in terms of speed and memory usage, which is especially important when working on multiple high-resolution external displays, including those of 5K resolutions. Unused virtual video memory is now effectively returned to Mac system memory. Auto mode for graphics allows Windows to use more than 2 GB of Mac system memory for video purposes, while allowing Windows applications to use it when possible. Additionally, users now get a better frame rate in video conferencing and can use shared camera technology with cameras that support up to 4K resolutions.

Parallels Desktop for Mac Business Edition: New Business Edition features include enhanced management, plus security and licensing portals. Additional improvements also made to the Smart card readers, administrators invitation to user via email, replace existing virtual machines in Deployment Mode to streamline productivity, faster start up of applications deployed in the Single Application mode along with a new splash screen, and a new “My Account” portal.

More than 30+ Single-Click Utilities from Parallels Toolbox for Windows and Mac including screenshot of lengthy webpages, check and reclaim RAM memory through Free Memory tool, as well as resizing images to the desired file size and format.

Better Performance: Up to 200 percent performance improvement on the iMac Pro®, up to 80 percent faster application launch, up to 10 percent faster boot time, up to 30 percent faster suspend operation on APFS partition, up to 130 percent more frames per second in Shared Camera, and up to 17 percent more frames per second in Coherence view mode. The CPU usage indicator has been added to the title bar to give a better understanding of high CPU usage in Windows. Resource Monitor is completely redesigned to show Mac resources along with the impact that multiple virtual machines have on them.

The Parallels Desktop 14 for Mac, Parallels Desktop 14 for Mac Pro Edition and Parallels Desktop for Mac Business Edition are available for subscribers and upgraders from Parallels Desktop 12 and 13 (parallels.com/upgradepd14), as well as new customers, online at parallels.com/desktop and at local retail and online stores worldwide. There is a Free 14-day full-featured trials available for download.

The recommended retail price (RRP) of Parallels Desktop 14 for Mac is US$79.99 for an annual subscription or US$99.99 for a perpetual license. Parallels Desktop for Mac Pro Edition and Business Edition are each available to new customers for US$99.99 per year. Parallels Desktop 12 and 13 perpetual license customers can upgrade to Parallels Desktop 14 for US$49.99, or upgrade to a Parallels Desktop for Mac Pro Edition subscription for US$49.99 per year. Parallels Desktop subscriptions include a complimentary concurrent subscription to Parallels Toolbox for Mac or Windows (parallels.com/toolbox), as well as Parallels Access® (parallels.com/access).

Visit parallels.com/about for more information. Facebook at facebook.com/parallelsinc, Twitter at twitter.com/parallelsmac and blog at blog.parallels.com.

[Press Event] "Made In Italy" - Showcase of Latest Trends to ASEAN Partners

For the very first time, with the rest of the media representatives, i attended the media briefing for "Made In Italy" Showcase to ASEAN Partners. Nine major Italian federations representing sectors from fashion to healthcare and technology were present for the session.

They shared how they will work with local associations, the latest trends, success stories, future strategies and information about advanced technology with local businesses and entrepreneurs.

The large delegation, led by CONFINDUSTRIA – the Italian Confederation of Industries with the support of the Italian Embassy’s Italian Trade Agency arm (ICE), came as part of the contingent for the second edition of the High Level Dialogue on ASEAN Italy Economic Relations held on 11 April 2018.

2018 marks two decades since Singapore and Italy embarked on formal economic co-operation and exchange. Recognising that innovation drives the transformation of economies and societies, Singapore and Italy agreed to intensify long-term co-operation across various sectors from fashion to healthcare, furniture and technology. “Singapore, with its Smart City ambition, and businesses around the region can take advantage of the opportunities we bring. With cummulative knowledge and strong relationships, we can leverage on our experience to overcome challenges and fast-track the attainment of industrial and development goals,” said Mr Leonardo Radicati, Director Italian Trade Agency Singapore.

Italian exports to the international market have increased by 7.4%, with a surplus of 47.5 billion euro in 2017. Bilateral trade between Italy and ASEAN countries have reached 16 billion euro in 2017, with an increase of 10.2% in exports.

UCIMU Sistemi Per Produrre – Italian machine tool, robots, automation systems and ancilliary products manufacturers’ association

A representative association of Italian Manufacturers, UCIMU, will help improve commercial networks and implement university networks. Mr. Massimo Carboniero, President of UCIMU and Managing Director of OMERA S.R.L. shared that the 2018 edition of BI-MU trade show organised by UCIMU will be held in Milan, at Fiera Milano, Rho, from the 9th to 13th of October 2018. ASEAN end-user are invited. The association will also organise study tours of the main ASEAN countries and provide local end-user analysis. UCIMU will also implement Technology Centres that feature Italian machine tools in ASEAN.


ANIMA – Federation of Italian Associations of Mechanical and Engineering Sectors

ANIMA aims to strengthen ties with Government, Institutions, Trade Associations with those in ASEAN countries over the next three years. They will do this through Trade Fairs, B2B missions and events dedicated to showcase Italy’s technological excellence from a “solution enabler” point of view. It will also host B2B sessions in Italy dedicated to ASEAN partners.

Mr. Alberto Caprari, President ANIMA and CEO Caprari SpA. shared that there is an increasing trend in food production machinery and is expecting a great request from industries of bigger ASEAN markets and partners.

MCE Asia 2018 will be held in Singapore, at Marina Bay Sands Expo & Convention Centre, from the 5th to 7th of September 2018.


Confindustria Digitale – Association for Italian Digital Technology

In 2017, the Italian digital market exceeded 67 billion euros, up by 2.3%, and is expected to grow further. Digital Enablers (the IoT, Cybersecurity, Cloud, Big Data, Web Management Platforms and Mobile Business) are driving the growth of ICT investment by businesses. Emerging technologies such as Blockchain and Cognitive Computing, though it is hard to measure such values, they are expected to support market growth in the medium term.

Mr. Alberto Tripi, Board Member, Confindustria Digitale, highlighted that Italy’s technological advancements can benefit ASEAN's various industries.


Confindustria Moda – A New Federation for Associations of Textiles, Fashion and Accessories

Fashion exports from clothing to footwear, textile, leatherwear, eyewear and jewellery reached almost 48.8 billion euros in the first 10 months of 2017, a 5.9% increase compared to the same time of 2016.

"The ASEAN markets have been growing fast in the last five years and in the Region. By 2025, there will be a consuming class of 123 million people with high income. For the fashion industry, the Area has a great potential as the new customers are asking more and more for Made in Italy products. Singapore is the entry point to reach the ASEAN countries for distribution projects and also for manufacturing co-operation," said Claudio Marenzi, President, Confindustria Moda.


Assocalzaturifici – Italian Footwear Manufacturers’ Association

This sector has a turnover of about 14.2 billion euro yearly and exports 85% of its production. Between January and October 2017, 180.6 million pairs of shoes (2.6 million more than the same period in 2016) were sold abroad with a total value of 7.78 billion euro, a 1.5% increase in quantity and a 3.3% increase in value.

The association organises the world’s most important footwear fashion fairs such as MICAM Milano. In 2017 exports to Singapore remained unchanged in volume (301,217 pairs, worth 34.69 million euros) representing approximately half of totals for ASEAN.

“Italian footwear exports reached the highest value in the last 15 years, even when considered net of inflation. According to projections, the final result for the year 2017 as a whole should be around 9.2 billion euro. A new record in commercial trade especially with ASEAN buyers is expected in 2018,” said Mr. Tommaso Cancellara, Director General and CEO MICAM.

AIMPES – Italian Leather Goods Association

AIMPES represents the leather goods sector which is worth 7.5 billion euros. It organises MIPEL, the international leather goods and fashion accessories exhibition, which takes place twice a year in Milan in February and September, during Milano Fashion Week.

“Statistics on leather goods show a very positive trend in the ASEAN markets with significant increase of our export in the last years. Thanks to the high quality of Italian leather goods we can further improve our cooperation and AIMPES will continue to undertake more promotional initiatives in the Area”, said Mr. Riccardo Braccialini, President of AIMPES and MIPEL.


Cosmetica Italia – Personal Care Association

About 60% or more of the make-up distributed throughout the world is produced in Italy. The Italian cosmetics sector is worth 11 billion euros in turnover in 2017, an increase of 4.3% from 2016.

ASEAN countries attracted about 88 million euros of Italian cosmetics last year with a growth of 9.6% on the previous year. The largest category of Italian exports are alcohol-based perfume products (47 million euros), following products for hair care (18 million euros), these two categories account for about 75% of total Italian cosmetics exports to ASEAN.

Singapore is the leading country of total Italian cosmetics exports to ASEAN with an amount of 57.5 million euros (+9.3% on previous year). Cosmetics companies in Italy invest about 6% of the turnover in research and development, against a national average estimated to be about 3%.

“The figures highlight the competitive nature of the Italian cosmetics industry, despite the uncertainty of the political-economic situation. The Made in Italy cosmetics sector reaffirms its constant attention to investments in innovation and in customer service, validated by the response from the domestic market and also from the international ones such as ASEAN," said Mr. Fabio Rossello, President of Cosmetica Italia.


Federlegno Arredo – Italian Federation of Wood, Cork, Furniture and Furnishing Industries

This woodworking and furniture sector saw a total turnover of 41.3 billion euros in 2017. Export amounts to 15 billion euros. Italian wood-furnishing export to ASEAN last year was 193 million euros (+4.3%). As ambassadors of the Italian flair of living worldwide, this association organises fairs such as the Salone Internazionale del Mobile which is the world’s largest furniture fair, the MADE
fair devoted to architecture and construction, fairs in Moscow and Shanghai, as well as Salone Satellite which showcases emerging designers under 35 years. Each represents the global benchmark for furniture and design.

Mr. Nazzareno Mengoni, President of the Young Entrepreneurs, shared that they are looking into understanding the trends in ASEAN markets, and is keen to scout opportunities for strategic partnerships with local industry.


Farmindustria - Association of Pharmaceutical Companies

The pharmaceutical industry in Italy represents 30 billion euros in manufacturing value of which 75% are from exports. Each year, 2.7 billion euros is invested in research and development (1.5 billion euros) and high-tech equipment (1.2 billion euros).

Mr. Pierluigi Petrone, Member of the Board Farmindustria, shared that Italian life sciences' R&D ranks among the best in the World and that there will be many opportunities available for ASEAN partnership.

[Media Invite] mc2 Launches Singapore’s First-ever Smart Blind Fashion Gallery

Early this month, mc2 launches Singapore's first-ever Smart Blind fashion gallery, over a spacious 4200 sq foot showcasing a wide array of home fashion products such as the latest Smart Blinds, Curtains, Timber offerings, Marbles, Wallpapers and many more.

Japan's number one brand for premium as well as made to order curtains, rails and blinds - Toso is displayed in the front gallery, inviting customers with its vibrant colours upon entering mc2.

Establised since 1949, Toso Japan offers over thousands of products, from motorised curtain tracks to venetian blinds, roman shades to pleated blinds. Customers can hands-on the latest Toso products and reel systems here at mc2 showroom.

From cordless alternatives to motorised systems, mc2 showcases many innovative lifting systems designed with safety, convenience and beauty in mind. These smart window solutions are made for the safety at home, especially those with infants, young children and even pets.

Another big brand, Hunter Douglas, is also featured in mc2's gallery. The company prides itself on innovation, and has produced intelligent shades that comes with Alexa-powered voice control functions. Homeowners can also configure the settings and automate their blinds, or even operate them within their mobile devices while they are away from home. Because the blinds are fully motorised and therefore have no strings, families with children can enjoy a peace of mind as the products are safe for all to use. Customers can try the voice commands on the shades at the showroom.

Hunter Douglas will also be bringing in the Alustra® Woven Textures® to mc2 which made Singapore the first in Southeast Asia to carry this product. The textiles uniquely combine fibres and textures to offer light-filtering capabilities. There are roller shades, roman shades, skyline gliding window panels to choose from in its luxe collection.

Leather partition option can also be found here at mc2.

Most curtains can easily have creases and wrinkles which then give a very untidy look. mc2 is the first and only one so far to invest in Singapore's First and Only Curtain Shaping Technology. All mc2 customers will receive their curtains in beautiful S-shaped look by this exclusive technology.

Curtain without shaping technology on the left.

Curtain with shaping technology on the right.

By offering more than just curtains and blinds, mc2 gives its customers the benefit of convenience with its one-stop shop fashion gallery. So do drop by mc2 for some home decor inspiration!

Last but not least, featured on the second level of mc2 is one exciting product that is available here - the ALTEX’s SecureZIP Blind. It is researched, developed and manufactured entirely in Singapore. mc2 also handles the entire supply chain management, and therefore able to ensure first-rate service and tight quality control.

ALTEX's SecureZIP Blind is great for balconies, patios or other private enclosed area. Blind shields the house from rain, dust borne by strong winds as well as morning or afternoon sunlight. It also ensures complete privacy from prying eyes. Intelligently designed, when the blinds are zipped, there are no gaps between the fabric and channels, and hence, transforming the extended outdoor area into another private space at home.

To zip or unzip the blinds, simply control it using the remote controller that comes along. Purchasing ALTEX's SecureZIP Blind also comes with a five year long warranty, one of the longest periods offered in Singapore for a zip blinds.

Sleek and easy-to-use remote controller with only Up, Stop, Down, and "Next Blind" (for those with more than one ALTEX's SecureZIP Blind).

At mc2 showroom, wall designs and floorings are also beautifully displayed so as to give customers an idea of how they like their home to be designed.

Always nice to have sister Jessie around for events. =)

mc2 New Launch Promotion
As part of its new launch, mc2 is offering it's customers with special rates promotion in the month of March 2018;

Special price for ALTEX SecureZIP Blind at S$22.80 /sqft (U.P. S$28 /sqft).

On top of that, with every order, customer can choose from the following free gifts;

• Option 1 : Special price for composite decking @ S$9.90 /sqft (U.P. S$22 /sqft)
• Option 2 : Free S$500 mc2 cash vouchers, with no minimum spend required
• Option 3 : Special price for invisible grille @ S$3.90 /sqft (U.P. S$8.50 /sqft)

About mc2
mc2 has been in the consumer retail business for more than 20 years, providing smart solutions to
all its customers. It sets itself aside from its competitors by delivering not just products, but a full
suite of solutions to its customers.

Its business now covers window solutions, balcony solutions, wall solutions, flooring solutions, and audio solutions. The brands that mc2 currently carry include ALTEX, Dooya, Elero, Hunter Douglas, Nice, Polystone, SecureZIP, Somfy, Sonos, Starwalls, TOSO Japan, and Wood Couture.

[Media Invite] Breathe Better. Live Better. with AirFree Air Purifiers

Airfree Air Purifiers from Portugal made its offical launch in Singapore at The Scotts Tower (TST) weeks ago, in October, bringing this intelligent technology to citizens living in Singapore. 

Airfree air purifiers releases no ozone or ions and can effectively destroy up to 99% of airborne allergens, ozone, bacteria, viruses, mildew, mould, dust mite, pollen and tobacco odours, reducing the amount of microorganisms and harmful substances in the air. As such, increasing the quality of life of more sensitive people such as elderly, mothers-to-be, children and people who suffer from allergies at home. 

Airfree air purifiers dramatically reduce air pollution by burning the microorganisms. As a result, the contaminated air is drawn into the Airfree® ceramic core and destroyed at high temperatures. This air purification cycle is silent, requires no maintenance and is guaranteed by numerous tests. 

The power of filterless Airfree TSS™ ceramic core technology helps eliminates microorganisms at temperatures of close to 200°C when contaminated air enters in by air convection. The purified air is then cooled down before being returned to the environment.

I still remember how i had terrible sleepless nights when i was at a very young age, having much difficulty in breathing normally, all due to child asthma. A study of respiratory syncytial virus (the main cause of wheezing in children less than 2 years old) showed that when the virus is exposed to 65°C for 45 minutes, its infection capacity is decreased, and the conformational proteins are transformed, reducing the activity of substances responsible for inflammation, hypersensitivity and airway damage. The SARS virus (causative agent of Severe Acute Respiratory Syndrome) has thermosensitive (heat-sensitive) proteins in its envelope, which can be fully denatured at 55°C, the same temperature at which the SARS virus was proven to be inactivated. Similarly, the proteins that are essential for the transmission of infectious influenza viruses are sensitive to variations in pH and temperatures between 55°C and 70°C. Therefore, AirFree Air Purifiers can effectively prevent these viruses from affecting your child or family members' health, for a better life!

All in all, AirFree Air Purifier;
- has efficiency being tested and approved in real environments at the best institutes around the world
- is internationally patented and environmentally friendly (the only one that also reduces ozone concentrations)
- is silent and requires no maintenance and no filters
- is economical as no part replacement expenses or significant energy costs
- has low energy consumption as it consumes only 48w per hour
- comes with night light and can be part of home decor
- has a 2-years warranty
- releases neither ozone nor ions
- protects everything and everyone - destroying any micro-organism passing through the ceramic sterilizer, regardless of its size or hazard level.
- has a completely natural process which uses no radiation, chemical or toxic products, and do not interfere with temperature or humidity of the environment.

Airfree air purifiers are now available in Singapore, at Popular, Harvey Norman, Hachi Tech online, Audio House, Hwee Seng Online, Qoo10. Time for an early Christmas gift, maybe?! =)