Sunday, 6 March 2016

[Media Launch] Launch of ASUS ZenFone Zoom and ZenFone Max in Singapore

ASUS partners with StarHub in launching ZenFone Zoom in Singapore. I attended the media launch last Wednesday (2nd of March 2016) at Park Royal on Beach Road, Grand Ballroom 1.

ZenFone Zoom is the world’s thinnest optical zoom smartphone with 3X Hoya lens in an innovative 10-element lens arrangement for exceptional clarity and photo close-ups with up to 12X total magnification.

With built-in optical image stabilisation (OIS) to eliminate shakes and blurred shots, and powered by a high-performance quad-core Intel® Atom™ processor with 4GB RAM for ultra-fast performance, the ZenFone Zoom redefines expectations for smartphone photography and packs DSLR-style shooting experiences into a metal unibody that tapers to a mere 5mm, so it slides comfortably into a pocket.

Emcee Lester Leo facilitated the launch event that day.

The launch started with ASUS Corporate VP, Benson Lin, giving his speech then followed by Head of Product & Marketing, StarHub, Wang Li-Na.

“With ASUS ZenFone 2, we created a great and widely-praised smartphone that captures stunning, high-resolution photos in everyday situations. Now, with the launch of ASUS ZenFone Zoom exclusively with StarHub, we offer Singapore users a smartphone that has not only the look and feel of a DSLR camera, but equipped with the advanced features to match. With ASUS ZenFone Zoom, we are truly putting professional photography within the reach of everyone,” said Benson Lin, Corporate VP, ASUS.

“Our customers are discovering creative ways to express themselves with their smartphone cameras and photography apps, from capturing candid moments to sharing selfies and images with family and friends,” said Wang Li-Na, Head of Product & Marketing, StarHub. ”We are happy to partner ASUS to exclusively bring in the ZenFone Zoom which will be welcome by many photography enthusiasts.”

ZenFone Zoom (ZX551ML) (S$659) let users to see the World up close with its 3X Optical Zoom and OIS, 10-element Lens, Real Tone Flash and Laser Focus!

A 13MP PixelMaster rear camera and 3X lens in a body that measures just 5mm at the edges making ZenFone Zoom the World’s thinnest optical zoom smartphone! The innovative, groundbreaking 10-element digital lens (4 Aspherical lens; 4 Glass lens; 2 Prism lens) was created by the optics experts at Hoya. Glass, synthetic and prismatic lenses are meticulously configured in a dual-prism periscope arrangement to maximise incoming light and capture the best possible photo quality.

Equipped with a built-in OIS for sharper, steadier shots every time even at maximum 3X optical magnification. Furthermore, the rear camera features a dual-LED Real Tone flash to create the most natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture life-like colours and skin tones. The rear lens also has a laser auto-focus function to point and shoot with total clarity in just 0.03 seconds. Coupled with a Panasonic SmartFSI® image sensor, the ZenFone Zoom captures more light and more colour, revealing detail and beauty in both natural and low-light compositions.

Design inspired from the look and feel of professional DSLR cameras, the ZenFone Zoom have dedicated buttons for easy shooting and recording. Its strong uni-body frame is precision-crafted to a metallic finish that is smooth to the touch, with a choice of premium Pure Black or sleek Ceramic White on the rear, plus diamond-cut edges to create four stunning patterns across the back and sides. There's also a safety loop with many stylish strap options, for confident shooting from any angle.

User can capture professional-quality photographs with the intuitive ZenUI Camera app. ASUS-exclusive Super Resolution mode applies multi-frame-fusion technology to create incredibly-detailed photos. Four high-resolution 13MP shots are fused to create a single image of with clarity that’s four times (4X) greater than a single shot. In either night time or day time, the ZenFone Zoom captures more detail and less noise and Super Resolution shots of up to 52MP. In addition, the ZenFone Zoom excels at macro photography, enabling extreme close-ups as near as 5cm (2in) to reveal new and unseen worlds of detail. It also allows users to customise their camera features with one tap through the Manual mode, allowing instant adjustment of shutter speed, exposure value, white balance, ISO and a host of other professional-grade settings.

The ZenFone Zoom operates on 64-bit quad-core Intel Atom processor empowered by Intel’s sophisticated 22nm Silvermont architecture. Intel’s new Tri-Gate transistors have three times (3X) more surface area than planar transistors, enabling the flow of more electrons that increase computing performance and reduce power leakage. It also comes with 4GB of fast dual-channel DDR3 RAM, high-capacity 3000mAh battery, 60ms touch-response time to deliver fast and fluid performance, and a turbo-speed charging that takes the battery from zero to 60% in just 39 minutes with the ASUS BoostMaster technology. (The 18W BoostMaster adapter is included only with the 2.3GHz/4GB ZenFone Zoom model.)

The ZenFone Zoom’s expansive 5.5-inch 1920x1080 Full HD IPS display offers wide 178-degree viewing angles, and a fantastic 403ppi pixel density to render every image in eye-popping detail. The display includes exclusive ASUS TruVivid technology, which seamlessly transforms the conventional four-layer design into an innovative two-layer construction with full lamination. Fusing the cover-glass and touch-panel layers eliminates the air gap, bringing everything closer to the user’s touch.

Corning® Gorilla® Glass 4 is the latest ingenious creation from the world-renowned Corning. ZenFone Zoom's Corning® Gorilla® Glass 4 display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5X increase in retained strength and is 85% less likely to break in daily use, making it safer and stronger than ever before.

A good grip with its premium leather craftsmanship following traditional Italian tailoring.

Starting from 10 March, customers can visit StarHub’s Online Store at to buy the ZenFone Zoom from as low as $99 for a 4G 4 StarHub Mobile Postpaid Plan.

Inheriting the incredible DNA of ZenFone Zoom, the ZenFone Max (ZC550KL) let users to see the World with ultimate energy!

The ZenFone Max provides incredibly long-lasting, high-capacity 5000mAh capacity lithium-polymer battery that provides up to 38 days of standby for an unprecedented amount of mobile freedom, and a built-in power bank that keeps other devices topped up with charge!

ZenFone Max is 5.2mm slim, powered by a powerful quad-core, 64-bit Qualcomm® Snapdragon™ 410 processor, features LTE Category 4 for fast mobile-download speeds up to 150Mbps, and is available in two classic colours; Pure White and Osmium Black.

ZenFone Max’s sleek frame conceals a monster battery of 5000mAh cell custom-crafted from lithium-polymer to pack the maximum energy into the minimum space. This allows 2.3X-better talk time and up to 2.7X as much time spent browsing the web. This translates to up to 37.6 hours of high-clarity calls and up to 32.5 hours of websurfing, enough energy for days of real-world work and play. With its power capability, ZenFone Max can also turn itself as a power bank for other gadget! Using the feature is as quick and simple as connecting a second device to ZenFone Max’s micro-USB port using a USB on-the-go cable (sold separately).

It also has a high-definition 5.5-inch IPS display covered with next-generation Corning® Gorilla® Glass 4 for the ultimate protection, ultra-fast laser auto-focus for point-and-shoot simplicity, and total clarity in just 0.03 seconds. 

Underneath the 5.5-inch IPS HD panel is a 1280x720 HD IPS display that offers wide 178-degree viewing angles, and a fantastic 267ppi pixel density that renders every image in detail. 

Corning® Gorilla® Glass 4 is the latest ingenious creation from the world-renowned Corning. ZenFone Max’s Gorilla Glass 4 display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5x increase in retained strength and is 85% less likely to break in daily use, making it safer and stronger than ever before. 

ZenFone Max’s 13MP PixelMaster camera has an f/2.0-aperture lens that captures stunning, high-resolution photos with zero shutter lag. The industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night or in low-light scenes, all without the need for flash. Backlight (Super HDR) mode sees clearly through daytime shadow, while Super Resolution mode captures detailed images at resolutions of up to 52MP. 

ZenFone Max's rear camera also has lightning-speed laser auto-focus technology for the fastest possible clarity. Its laser beam measures distances in just 0.03 seconds for near-instant focus, even in low-light conditions. The laser auto-focus even accelerates close-up photography, compensating for the extra distance created by the lens receding during framing.

ASUS ZenFone Max (ZC550KL) will also be available from 10 March at IT show, ASUS brand stores, ASUS authorised dealers, Singtel, and StarHub at S$249.