Saturday, 30 May 2015

[Product Launch] Taste of Cauca Terroir Roast & Ground Coffee from Colombia by Cafédirect

Atención a todos los amantes del café! (Attention, all coffee lovers!)

Award winning UK hot beverage producer, Cafédirect, recently launched their latest creation in Singapore - Cafédirect’s Cauca Terroir Roast & Ground Coffee from Colombia


It is made of only the best Arabica beans hailing from the South Cauca region of Colombia. This highly-prized, medium-bodied 100% Arabica brew is silky smooth with natural bright, sweet, and tropical fruity notes. Distinguished by its stunning aroma, this gustatory delight is rated a refined strength 4 (on a scale of 1 to 5), perfectly balancing roasted notes with the full flavour of the beans yet neither overwhelms the other.

Cafédirect Cauca coffee beans are carefully cultivated 1,300 - 1,800m up where the three pristine mountain ranges of the Andes meet. The clean, cold altitude air, warm sunlight, fertile soil and the tireless dedication of the Colombian growers all harmonise perfectly to produce this much sought after high-altitude terroir coffee.

Q-Grader coffee expert and Procurement & Quality Manager at Cafédirect, Ms Joanna Lawson, said at the official Singapore launch of the coffee, “Colombia has always been known for its high quality coffee, but our Cauca product really is exceptional. What makes it so special is the combination of the delicate floral notes with the sweet caramel mouth-feel.  In recent tests, it was voted no.1 by both consumers and experts.” She also mentioned that Cafédirect Cauca coffee beans are selected from specific region for the wonderful flavour and delicate aroma.

Sales Director of Cafédirect UK, Julian Burnham said: “We bring to consumers our coffee beans directly from local small growers with whom we have established long-term sustainable relationships. Made the small way, direct sourcing ensures high quality standards and brings the authentic coffee character immediately to our drinkers. This way, the company is able to trace the origin of every bean. Through our dedication to bringing only the best to our consumers, Cafédirect has won 30 prestigious Great Taste Awards over the last 8 years with 7 products winning the coveted Gold Star in 2014 alone. Moreover, at least 50% of our profits are reinvested back into grower communities to build a better future for everyone.”


A 100% Fairtrade terroir coffee which comes directly from the growers, the epitome of high-altitude terroir Cafédirect Cauca Terroir Roast & Ground Coffee from South Cauca region of  Colombia is easy to drink and love. Loving the stunning aroma of the coffee bean as i opened up the pack, even my mum who never like coffee says it smells great!

Cafédirect Cauca Terroir Roast & Ground Coffee pairs well with something cheesy (savoury) or something sweet, or even meaty with caramelised BBQ flavours. Cheese and nuts goes well together for a earthy, savoury notes of both and the contrasting smooth mouth-feel of the cheese and the drier finish of the nuts. Cafédirect Cauca Terroir Roast & Ground Coffee has a similar representation with a smooth, juicy, creamy body reminiscent of a soft cheese, with a drier, nutty finish. A popular snack consumed by the colombians is the Pan de queso in Spanish (cheese bread), which is also a traditional pairing with Cauca coffee. Whereas, the sweetness of a dessert or the flavour of Caramel contrast really well with the acidity of the coffee.

Cafédirect Cauca Terroir Roast & Ground Coffee is priced at S$10.95 for a 227g pack. It is available at Cold Storage, FairPrice Finest, FairPrice Xtra, Jasons The Gourmet Grocer and Market Place.
Find out more information at www.cafedirect.com