Wednesday, 27 May 2015

[Shout-Out] Celebrating A Nation's Greatness with 100PLUS #GoforGoldSG

Singapore's No.1 isotonic drink, 100PLUS aids in replenishing lost fluids, energy and electrolytes to combat the effects of dehydration, heat and exertion, enabling individuals to achieve peak performance in their daily lifestyles. The brand has been the prominent and ever-supportive isotonic drink of choice at many major sport events in Singapore and has worked closely with Singapore Sports Hub in support of sports development and the endorsement of active lifestyle.


Come June, Singapore will take centre stage as the host of the region's largest sporting event - 28th edition of Southeast Asia Games (SEA GAMES), after a 22-year long hiatus. 100PLUS celebrates this pivotal milestone with a commanding limited edition 100PLUS commemorative Gold Can in support and recognition of the greatness of our athletes as they outdo themselves in making Singapore proud. Each limited edition 100PLUS Gold Can embodies the nation's voice of support of Team Singapore as they strive for gold.

As a brand that has championed the cultivation of greatness among athletes and active individuals, 100PLUS is pleased to be the official isotonic drink of 28th SEA GAMES to rehydrate and empower all the athletes in the Games Village as they strive to outdo themselves.

In line with Singapore's golden jubilee year, Singaporean athletes are gearing up to outdo themselves in attaining at least 50 gold medals as a gift to the nation. 100PLUS SEA GAMES campaign therefore aims to celebrate their spirit and sportsmanship of athletes. 100PLUS believes that greatness is not made only on game day, it manifests in these athletes the moment they show commitment, hard work and dedication to bring pride to the nation during their trainings prior to the games. In light of this, the campaign underscores that Greatness starts today!

Let's show your support for Team Singapore by simply upload a picture of yourself with the limited edition 100PLUS Gold Can on Instagram with hashtag #GoforGoldSG and leave words of encouragement for the Team.

Members of the public are also in for a treat at the 100PLUS Roadshows on the weekends leading up to the Games where there's a sure-win lucky draw for consumers who purchase $8 worth of participating products. Catch Nila, the 28th SEA GAMES Mascot at these roadshows too!

For more information, visit 100PLUS Singapore Facebook page; https://www.facebook.com/100plus

The commemorative gold cans are now available for a limited period and quantity at major supermarkets, hypermarkets, participating convenience stores and provision shops. Each gold can (325ml) retails at a recommended selling price (RSP) of S$0.80.