Tuesday, 3 March 2015

[Launch Event] ALIENWARE UNLEASHES HIGHLY ANTICIPATED GAMING SYSTEMS

On 13th Feb, 2015, Alienware, a leader in high-performance gaming systems, unveiled its latest Alienware 15 and 17 laptops and for the first time in Singapore, the Alienware Alpha Console. The new devices round up the Alienware portfolio following the recent launches of Alienware 13, the innovative Alienware Graphics Amplifier and  legendary Area-51 desktop to address the needs of enthusiast gamers that demand the most powerful gaming systems in the universe.

Feeling honoured and excited to be able to attend the media launch for their new additions which held at the Altimate, at 1 Altitude. Amazing view from high above the ground (level 61). Thank you Oh Snap Productions for the instant print!




Being introduced at the event was Alienware's latest portfolio, the Alienware 13 and 15 laptops for avid gamers who require mobility while still being able to enjoy high-performance gaming on-the-go. The Alienware 17 for the gaming enthusiast looking for an immersive, graphics-intensive experience. The new laptops are designed for performance and gaming scalability - whether pairing the devices with the Alienware Graphics Amplifier for ultimate gaming at home or taking high frames per second (FPS) matches on the road.


The event started off with opening speech from Chue Chee Wei, managing director of Consumer & Commercial Business for Singapore, Malaysia, Indonesia and Philippines,

“Alienware prides itself in delivering cutting edge devices which revolutionize gaming through listening and understanding gamers’ needs,” said Chue Chee Wei, managing director, Consumer & Commercial Business for Singapore, Malaysia, Indonesia and Philippines at Dell. “The devices which we are introducing today bring together futuristic form factors, and functional and innovative features which are synonymous with the Alienware brand.”

Followed by a futuristic dance performance,

Display of Alienware 15 and 17,

Jeffrey Phua, consumer brand manager, Dell Singapore takes over the mic, and explain to us further about the new devices,


The new Alienware laptops are designed to be thinner without compromising on performance. The recently launched Alienware 13 is by far Alienware’s thinnest laptop ever, and the new Alienware 15 and 17 are both more than 20 percent thinner than their predecessors. Built with elements such as copper, aluminum and aerospace-inspired carbon fiber-filled materials for a rigid and performance-focused mechanical design, the Alienware 13, 15 and 17 focus on components that matter to gamers. The laptops also have a premium full-size keyboard with reinforced metals for uniform typing feedback, ensuring comfortable travel and quick responsiveness for gamers in action.

Packed with the latest gaming technologies, gamers are now able to enjoy even the smallest of details and appreciate the most graphically stunning games. Despite its small frame, the Alienware 13 does not compromise on visual clarity, offering an optional display powering a 2,560x1,440 QHD resolution.

Alienware also presents its first Ultra HD 4K screen on a notebook with the Alienware 15, which also comes in FHD option. The optional Ultra HD panel boasts an impressive 3,840x2,160 resolution - 4x the base LCD option – bringing users the ultimate visual revolution on their laptops. Gamers who demand a large screen will favour the Alienware 17 which prioritizes screen size and picture quality, providing gamers with wide, vivid viewing experience on a notebook. All three laptops also provide optional touchscreen technology for maximum usability.

The new Alienware 15 and 17 are also packed with Intel Core i7 quad-core processors and NVIDIA GTX 980m graphics to deliver maximum graphics performance for even the most intensive games. The Alienware 17 offers a higher base graphics option and higher maximum CPU option than any other Alienware notebooks, promising supreme speed and performance as gamers immerse themselves in the action.

Alienware 13 (is is available now starting at SGD 1,999),

Alienware 15 (is available now starting at SGD2,499),

Alienware 17 (is available now starting at SGD2,699),

The Alienware 13, 15 and 17 help gamers outpace their rivals with the latest performing networking technologies such as the Killer gigabit Ethernet and the Killer Wireless 802.11ac WiFi. Powered by Klipsch and Creative Soundblaster X-FI technologies, users will enjoy the best sound quality they need when playing their favourite videogames.


Amplifying the legendary gaming performance

When paired with the optional Alienware Graphics Amplifier featuring a desktop GPU of your choice, gamers now have the perfect solution for the full rush of ultimate gaming. The Alienware Graphics Amplifier boosts the already potent gaming performance of laptops, providing desktop graphics quality gaming at home. By simply rebooting, users can get lost in the vivid display and massive performance boost of desktop-class graphics. It also features four powered USB 3.0 ports, so gamers can have instant access to their favorite peripherals and output directly to their gaming displays. The latest Alienware 15 and 17 laptops includes an Intel Core i7 processor configuration that is automatically overclocked when paired with the Graphics Amplifier for a more complete system performance.

 The Alienware Graphics Amplifier is available now starting at SGD 418.99,

Desktop gaming at a whole new level

The legendary Area-51 features an iconic new Triad functional design that exceeds gamers’ requirements for easy access to front and rear ports, providing DIY enthusiasts with an open and comfortable chassis design for future upgrades. It also optimizes airflow for exceptional heat dissipation that ensures maximum performance. Loaded with Intel’s latest six or eight core Haswell-E Core i7 K-series processors, graphics options from both AMD or NVIDIA, and up to 32GB of Quad Channel DDR4 memory, the Area-51 can support up to three full-length double-wise graphics cards to enable 11,520x2,160 resolution across triple Ultra HD 4K monitor providing users with superb speed and visuals for extreme gaming action.

 The Alienware Area-51 desktop is available now starting price at SGD3,999,



More than just a console

The Alienware Alpha brings the best of both worlds together by combining the freedom of PC gaming with the ease of a console. The exclusive Alienware user interface allows gamers to navigate all of Alpha’s core functions with the included Xbox 360 controller. Users can choose to launch Steam Big Picture, adjust core system and AlienFX settings and access their media – without needing a keyboard and mouse. Featuring the 4th Gen Intel Core i7-4765T Quad Core Processors (8M Cache, up to 3.0GHz), graphics powered by a custom-built NVIDIA GeForce GTX GPU 2GB GDDR5 memory, gamers can enjoy gaming on a big screen in 1080p Full HD beauty. Also, with Intel Wireless Adapter, up to 2x2 802.11ac Dual Band +BT 4.0.

The Alienware Alpha console will be available from early March 2015 at a starting price of SGD1,699,

Actual set,

Such a lovely night it was at the Alienware launch event, together with wonderful friends. Everything looks so cool, both in designs and capabilities, so do look out for them and check out their website for more details, whether you are a hardcore gamer or not, its always nice to explore something new!