Tuesday, 9 June 2015

[Product Launch] PHICOMM P660 Smartphone First Southeast Asia Appearance in Singapore


During the recent CommunicAsia 2015 (4th June 2015), PHICOMM Singapore announced the launch of P660, making its debut South-East Asia appearance in Singapore. (Thank you Maybeline for extending a seat for me!)

Started out as an Original Equipment Manufacturer (OEM) for various mobile phones, the launch of flagship P660 4G/LTE smartphone under the Passion Series establishes PHICOMM’s vision to lead the market with innovation, superior craftsmanship and high quality.

Many of us may not be aware of PHICOMM - A Shanghai-based manufacturer of networking and communications products and an R&D driven organisation. One of the fastest growing company in the communications industry, PHICOMM has sales offices and service centres throughout China, seven R&D centres in China and one each in Germany and USA, as well as two large manufacturing facilities. PHICOMM designs and manufactures Android smartphones with beautiful industrial designs and reliability, thereby providing our customers a uniquely pleasant user experience. PHICOMM also provides networking equipment, catering to consumer, enterprise and carrier markets, including switches, wireless routers and related networking products.


Quality with a touch of class

The P660 smartphone has a lightweight aluminum-magnesium alloy frame, together with the durable and wear-proof polycarbonate shell with anti-scratch matte finish, provides a touch of sleekness with added durability and lightness to P660. Designed by a team of experienced designers and technologists with emphasis on user experience and ergonomics at every stage of the design process, P660 is 7.3mm thin and 110 grams in weight, one of the lightest smartphone in the market. The side key for power and volume control complements the overall design, making it perfect for one-handed operation.

Multitasking and switching between apps without affecting the performance and power now made possible with the P660 comes equipped with 2GB of RAM, as well as the super-efficient Snapdragon 1.5 GHz Octacore MSM8939 processor - a first of such in the industry. User can also enjoy over 10 hours of talk time, and up to 7 hours of uninterrupted video viewing.

The P660 supports network connection over 4G/LTE with dual-SIM support (a maximum download speed of 150Mbps).

With in-built 16GB of storage, P660 can be further expanded with an external memory of up to 64GB using microSD. A plus point for that!


Sheer brilliance with Full HD display, stunning graphics and a 13-megapixel camera

The P660 comes with a built-in 13-megapixel camera with Multi Face Detection and Highdynamic-range (HDR) imaging functions, using the SONY Stacked CMOS IMX214 sensors. The camera also supports 1080p video recording at 30 FPS, making P660 well positioned and versatile for capturing any moments in life. Loving the front 5 megapixel camera with 84° wide-angle lenses so more people can be included for taking wefies!

The P660 also promises to bring a stunning and rich graphic experience with the built-in with Qualcomm Adreno 405 graphics processing unit (GPU), coupled with Direct X 9.3 and OpenGL ES 3.0 application program interface (API) support. The 5” Full HD in-plane display, with a resolution of 1920 x 1080 at 441 PPI, promises to bring sharp and crisp images to life. The capacitive screen functionality enables a hassle-free use of screen with either wet fingers or gloves on hands.


On top of the long battery life and superior performance, the P660 also comes equipped with Bluetooth 4.0 support, acceleration, light and proximity sensor, as well as AGPS support. Connecting with other devices simultaneously for file sharing is made easy with Wi-Fi Direct, allowing other Wi-Fi Direct enabled devices to connect to P660 without requiring a wireless access point.


Jeffrey Fan, President of Global Sales and Marketing for PHICOMM. "The P660 caters to consumers who demand a smartphone that not only packs a punch in functionality, but also competitively priced. The quality display and powerful performance of P660 provides an all-rounded smartphone experience like no other."

Retailing at S$318, the P660 is available in Black, and sold in Singapore via the PHICOMM showroom and online store at www.phicommasia.com starting 4th June 2015.

For full product specification, please visit www.phicommasia.com.